TIPS TO MANAGE SOCIAL MEDIA FOR YOUR SHOPIFY STORE

There is a lot that goes into building your brand and increasing sales on your Shopify store. Part of the marketing effort is usually spent to manage social media profiles as this can help build and foster a community of your audience. This can be a lucrative driver of traffic and sales – as was the case for Trendy Treehouse using Instagram. 

However, social can start taking up more time and energy as there can quickly be a lot of things to track. Here are five tips to help you better manage your social media profiles with some helpful tools to schedule and automate posts.

Manage social media: 1. Use scheduling tools

One of the first things you can do is to move away from posting through individual social platforms and use social management tools like Buffer and Hootsuite. These tools can help you post on multiple platforms through the same dashboard. In addition, you can schedule future posts at once so that you don’t have to worry about them on the day you have to post.

This allows you to pre-plan some of your posts and start building a regular posting schedule so your audience knows what to expect. Hootsuite also allows you to track certain keywords so you can find people talking about your brand or industry.

Manage social media: 2. Connect people with people

Social media is just that – social. Even though it’s important to show customers that there are real people behind your brand, it is especially true when it comes to social media interactions. If you have your team listed on the ‘about us’ page, or have your or your team’s names in signatures of your emails, you can translate this over to social profiles as well.

Many company profiles on social media have the social media staff’s initials at the end of posts. This gives a sense of familiarity if the same person is posting again.

Another major factor in humanizing the interactions is to use a real and personalized voice. If the posts are relatively standard and generally have corporate-speak, then people are less likely to interact as they expect to get the same standard answer. To avoid this, use a conversational tone that you would use if you were talking to your customer.

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